![]() ![]() Well, maybe a little - but in those cases where you need some intense graphical processing, there’s always an external GPU, which makes the machine capable of VR and other process-intensive tasks. But these are in fact extremely powerful machines built around the premise that, in 2018, one shouldn’t have to compromise power in order to go portable. The new MacBook Pro continues that trend the form factor remains the same, and the changes are largely under the hood. In the meantime, it released the iMac Pro and added a bunch of new features to macOS aimed firmly at that category. The company was uncharacteristically open about the status of the Mac Pro line, which has been undergoing a fundamental rethink. ![]() The simplification of pro software like Final Cut X and the seeming abandonment of the Mac Pro have been regarded as exhibits A and B.įor the first time in recent memory, the company has serious competition for the hearts and minds of creative pros, including Microsoft, which has made the category a focus with its high-end Surface line.īut the last two years have seen Apple fighting back. Apple has seemed more focused on a populist approach to its technology. In recent years, however, some vocal critics have accused the company of taking that key demo for granted. And as such, it’s precisely the group of influencers the company needs to court. Sure, they only account for around 15 percent of Mac users, according to the company’s estimates, but they’re the people who use the machines to make art. These are the people long assumed to be the core user base for the Mac ecosystem. This upgrade is for a different class of user entirely: the creative professional. There are large portions of my job that I could tackle pretty easily on an Apple IIe (please, no one tell the IT department). That’s because I’m not the target demographic for the update. In fact, there’s very little changed here from an aesthetic standpoint, and beyond the quieter keyboard and Siri integration, there’s not a lot that’s immediately apparent in the 2018 MacBook Pro refresh for me. Switching between phones and computers every week isn’t nearly as glamorous as it sounds, especially when juggling multiple operating systems.Īs a MacBook Pro owner, however, this one was a fair bit easier. Of course, that’s easier said than done in most cases. There are certain nuances you can only discover through this approach. If you can, swap it in for your existing devices for a few days or a week, to really get an idea of what it’s like to use it day to day. When reviewing hardware, it’s important to integrate it into your life as much as possible. ![]()
0 Comments
Leave a Reply. |